About Me

Visionary Experience and Engagement Strategist with over two decades of deep immersion in healthcare’s ever-evolving landscape, from disease state awareness to intricate go-to-market brand launches. Esteemed for mastering challenges in biotech, medical devices, genomic testing, and diverse therapeutic areas like oncology, hematology, and immunology. Renowned for crafting resonant and informed user experiences, I’ve successfully driven both challenger brands and biosimilars, fusing behavioral science insights with state-of-the-art digital strategies. A strategic maven in agencies recognized for excellence, I’ve continually harnessed innovation to shape meaningful, patient-centric, and HCP-centric engagements across platforms..

My Qualifications

• Seasoned Strategist: Spearheaded experience strategies for leading pharmaceutical companies, leading to revenue growth up to $15.3 million and achieving 70% success in new business pitches.
• Healthcare Domain Expert: Profound experience in CX and UX for healthcare giants like Novartis, Bayer, and Alkermes, underscoring a customer-centric approach, balanced with business-critical recommendations.
• Pioneer in Digital Experience: Elevated companies like Atlantis Healthcare and Pixacore by integrating modern UX, IA, and UI methodologies into core business
  practices.
• Startup to Scale:Key player in transforming startup Vevo.com into a billion-dollar company by ensuring brand consistency and strategic partnerships.
• Innovative Problem Solver: Demonstrated expertise in curating omnichannel CX, optimizing go-to-market models, and leading digital product launches.
• Team Leadership: Proven ability to build, lead, and mentor cross-functional teams, with experience
  managing internal departments and external vendors.
• Award-Winning Expertise: Recipient of notable
  accolades including W3 Gold and Silver, Ava Digital Awards Gold, and the Innovation Award from NJCU.
• Contributor to Industry Knowledge: Co-authored a chapter in the 2022 CXPA Book of Knowledge, highlighting a commitment to industry evolution and thought leadership.